Share of Facebook ad audience in Ghana 2024, by gender

Published by
Doris Dokua Sasu,
Feb 28, 2024
As of January 2024, the majority of Facebook users in Ghana that advertising firms could potentially reach were men (58.8 percent). On the other hand, around 41 percent of the Facebook ad audience were women. Overall, the number of Facebook users in Ghana is forecasted to continuously increase by two million users by 2028.

Share of Facebook users in Ghana potentially reachable with advertising in 2024, by gender

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Release date

February 2024

Region

Ghana

Survey time period

January 2024

Special properties

potential audience marketers can reach with ads

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