ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. In 2025, the brand value of TikTok/Douyin amounted to 106 billion U.S. dollars. It was the most valuable unicorn worldwide as of 2024 with a market cap of 200 billion U.S. dollars.
TikTok versus Douyin: the major differences
After Douyin’s success in China, ByteDance launched TikTok — a separate, international version of Douyin- in 2017. The video-sharing platforms, though quite similar in interface and functions, are two independent entities. Douyin and TikTok differ in accessibility (mainland China versus rest of the world), content results (China-based content versus international content), positioning (skills and lifestyle-tips-based versus more art-based), and functions (Douyin has more advanced live streaming and in-app purchase features).
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Brand Finance. (January 21, 2025). Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1324424/tiktok-brand-value/?__sso_cookie_checker=failed
Brand Finance. "Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars)." Chart. January 21, 2025. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1324424/tiktok-brand-value/?__sso_cookie_checker=failed
Brand Finance. (2025). Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1324424/tiktok-brand-value/?__sso_cookie_checker=failed
Brand Finance. "Brand Value of Tiktok/Douyin Worldwide from 2021 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Jan 2025, https://www.statista.com/statistics/1324424/tiktok-brand-value/?__sso_cookie_checker=failed
Brand Finance, Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1324424/tiktok-brand-value/?__sso_cookie_checker=failed (last visited February 15, 2025)
Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, January 21, 2025. [Online]. Available: https://www.statista.com/statistics/1324424/tiktok-brand-value/?__sso_cookie_checker=failed