As of the third quarter of 2023, approximately 54 percent of internet users in Ghana used social media primarily to keep in touch with friends and family. Moreover, for around 49 percent and 42 percent of internet users in the country, social media platforms were accessed for seeing what's being talked about and filling spare time, respectively. Reading news stories was cited by roughly 41 percent of the respondents.
Primary reasons for using social media platforms in Ghana as of 3rd quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Hootsuite. (February 23, 2024). Primary reasons for using social media platforms in Ghana as of 3rd quarter 2023 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1324481/main-reasons-for-using-social-media-in-ghana/?__sso_cookie_checker=failed
DataReportal, und We Are Social, und Hootsuite. "Primary reasons for using social media platforms in Ghana as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1324481/main-reasons-for-using-social-media-in-ghana/?__sso_cookie_checker=failed
DataReportal, We Are Social, Hootsuite. (2024). Primary reasons for using social media platforms in Ghana as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1324481/main-reasons-for-using-social-media-in-ghana/?__sso_cookie_checker=failed
DataReportal, and We Are Social, and Hootsuite. "Primary Reasons for Using Social Media Platforms in Ghana as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1324481/main-reasons-for-using-social-media-in-ghana/?__sso_cookie_checker=failed
DataReportal & We Are Social & Hootsuite, Primary reasons for using social media platforms in Ghana as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1324481/main-reasons-for-using-social-media-in-ghana/?__sso_cookie_checker=failed (last visited February 10, 2025)
Primary reasons for using social media platforms in Ghana as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Hootsuite, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1324481/main-reasons-for-using-social-media-in-ghana/?__sso_cookie_checker=failed