Door drop marketing is unaddressed mail that customers receive directly via post. In 2020, due to the pandemic, the number of door drops received weekly per household in the United Kingdom decreased to 2.13 units, from 2.9 units reported in 2019. In 2021, door drop units received per household went up again, indicating the ongoing popularity of this traditional type of marketing.
Number of door drop units received weekly per household in the United Kingdom from 2017 to 2021
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Statistics
UK DMA, & JICMail. (June 7, 2022). Number of door drop units received weekly per household in the United Kingdom from 2017 to 2021 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1324510/door-drop-weekly-units-uk/
UK DMA, und JICMail. "Number of door drop units received weekly per household in the United Kingdom from 2017 to 2021." Chart. June 7, 2022. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1324510/door-drop-weekly-units-uk/
UK DMA, JICMail. (2022). Number of door drop units received weekly per household in the United Kingdom from 2017 to 2021. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1324510/door-drop-weekly-units-uk/
UK DMA, and JICMail. "Number of Door Drop Units Received Weekly per Household in The United Kingdom from 2017 to 2021." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1324510/door-drop-weekly-units-uk/
UK DMA & JICMail, Number of door drop units received weekly per household in the United Kingdom from 2017 to 2021 Statista, https://www.statista.com/statistics/1324510/door-drop-weekly-units-uk/ (last visited April 25, 2024)
Number of door drop units received weekly per household in the United Kingdom from 2017 to 2021 [Graph], UK DMA, & JICMail, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1324510/door-drop-weekly-units-uk/