Door drop marketing is unaddressed mail that customers receive directly via post. In 2020, due to the pandemic, the annual volume of door drop units sent in the United Kingdom decreased to 3.1 million units, from 4.2 million reported in 2019. In 2021 and 2022, door drops' annual volume increased again, indicating the ongoing popularity of this traditional type of marketing.
Numbers of door drop units sent in the United Kingdom from 2017 to 2022 (in millions)
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JICMail. (June 13, 2023). Numbers of door drop units sent in the United Kingdom from 2017 to 2022 (in millions) [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1324578/door-drop-unit-numbers-uk/
JICMail. "Numbers of door drop units sent in the United Kingdom from 2017 to 2022 (in millions)." Chart. June 13, 2023. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1324578/door-drop-unit-numbers-uk/
JICMail. (2023). Numbers of door drop units sent in the United Kingdom from 2017 to 2022 (in millions). Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1324578/door-drop-unit-numbers-uk/
JICMail. "Numbers of Door Drop Units Sent in The United Kingdom from 2017 to 2022 (in Millions)." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1324578/door-drop-unit-numbers-uk/
JICMail, Numbers of door drop units sent in the United Kingdom from 2017 to 2022 (in millions) Statista, https://www.statista.com/statistics/1324578/door-drop-unit-numbers-uk/ (last visited April 18, 2024)
Numbers of door drop units sent in the United Kingdom from 2017 to 2022 (in millions) [Graph], JICMail, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1324578/door-drop-unit-numbers-uk/