Rakuten Insight on online shopping behavior in India conducted in June 2022, 43 percent of consumers said that they made more online purchases in the last three months in comparison to the previous year. Meanwhile, two percent of respondents did not make any online purchases during the same period.
According to a survey by Change in online shopping frequency in India as of June 2022
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Rakuten Insight. (July 19, 2022). Change in online shopping frequency in India as of June 2022 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight. "Change in online shopping frequency in India as of June 2022." Chart. July 19, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight. (2022). Change in online shopping frequency in India as of June 2022. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight. "Change in Online Shopping Frequency in India as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/
Rakuten Insight, Change in online shopping frequency in India as of June 2022 Statista, https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/ (last visited March 28, 2024)
Change in online shopping frequency in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324626/india-online-purchasing-frequency-change/