Rakuten Insight on online shopping behavior in India conducted in June 2022, about 84 percent of consumers in the age group of 35 to 44 years, preferred e-commerce marketplaces like Shopee, Amazon, and AliExpress to shop online. In comparison, nine percent of the consumers in the 16 to 24 years age group chose consumer-to-consumer (C2C) marketplaces for online shopping.
According to a survey by Preferred channels for online shopping in India as of June 2022, by age
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Rakuten Insight. (July 19, 2022). Preferred channels for online shopping in India as of June 2022, by age [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1324686/india-online-purchasing-channels-by-age/
Rakuten Insight. "Preferred channels for online shopping in India as of June 2022, by age." Chart. July 19, 2022. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1324686/india-online-purchasing-channels-by-age/
Rakuten Insight. (2022). Preferred channels for online shopping in India as of June 2022, by age. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1324686/india-online-purchasing-channels-by-age/
Rakuten Insight. "Preferred Channels for Online Shopping in India as of June 2022, by Age." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1324686/india-online-purchasing-channels-by-age/
Rakuten Insight, Preferred channels for online shopping in India as of June 2022, by age Statista, https://www.statista.com/statistics/1324686/india-online-purchasing-channels-by-age/ (last visited April 18, 2024)
Preferred channels for online shopping in India as of June 2022, by age [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1324686/india-online-purchasing-channels-by-age/