Reasons to discontinue online shopping in India 2022

Published by A. Minhas, Nov 1, 2023
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 52 percent of consumers preferred to shop in physical stores as they can inspect the products before buying them. In comparison, 27 percent of consumers discontinued online shopping to support local brick-and-mortar shops.

Reasons to discontinue online shopping in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

10,854 respondents

Age group

16 years and older

Special properties

among 4,235 female and 6,619 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you stop shopping online?

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