UK: likelihood of paying more for sustainable & ethical brands 2022-2023, by practice

Consumers willing to pay more for brands that commit to sustainable and ethical practices in the United Kingdom (UK) in 2022 and 2023, by practice

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Release date

2023

Region

United Kingdom

Survey time period

July 7 to 9, 2023

Number of respondents

Over 2,000

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Option introduced in 2023.
This question was phrased by the source as follows:
"Would you be prepared to pay more for goods and services to ensure the brands that create them commit to any of the following environmentally sustainable or ethical practices?"

The source indicates that the sample used for this survey is nationally representative.

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