Share of Snapchat ad audience in Nigeria 2022, by gender

Published by
Doris Dokua Sasu,
Dec 2, 2022
In 2022, the majority of Snapchat users in Nigeria that advertising firms could potentially reach were women (52.1 percent). On the other hand, around 46 percent of the Snapchat ad audience were men. Overall, the number of Snapchat users in Nigeria was forecast at 4.2 million in 2022.

Share of Snapchat users in Nigeria potentially reachable with advertising in 2022, by gender

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Release date

February 2022

Region

Nigeria

Survey time period

2022

Special properties

potential audience marketers can reach with ads

Supplementary notes

Percentages less than 100 may be due to rounding.

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Overview

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Financials

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Demographics & use

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Pages

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Advertising

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