Share of Snapchat ad audience in Nigeria 2024, by gender
number of Snapchat users in Nigeria was forecast at 16.41 million in 2024.
As of January 2024, the majority of Snapchat users aged 18 and older in Nigeria that advertising firms could potentially reach were women at just over 48 percent. On the other hand, around 47.8 percent of the Snapchat ad audience were men. Overall, the