As of January 2024, the majority of Snapchat users aged 18 and older in Nigeria that advertising firms could potentially reach were women at just over 48 percent. On the other hand, around 47.8 percent of the Snapchat ad audience were men. Overall, the number of Snapchat users in Nigeria was forecast at 16.41 million in 2024.
Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender
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DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/?__sso_cookie_checker=failed
DataReportal, und Hootsuite, und We Are Social. "Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender." Chart. February 23, 2024. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/?__sso_cookie_checker=failed
DataReportal, Hootsuite, We Are Social. (2024). Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/?__sso_cookie_checker=failed
DataReportal, and Hootsuite, and We Are Social. "Share of Snapchat Users in Nigeria Potentially Reachable with Advertising as of January 2024, by Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/?__sso_cookie_checker=failed
DataReportal & Hootsuite & We Are Social, Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender Statista, https://www.statista.com/statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/?__sso_cookie_checker=failed (last visited March 16, 2025)
Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/?__sso_cookie_checker=failed
