Europe average spending on mobile apps 2022

Concerning the 22 selected segments, the segment News & Magazines has the largest indicator 'Average Revenue Per Download' with 15.43 U.S. dollars. Contrastingly, Utilities is ranked last, with 0.34 U.S. dollars. Their difference, compared to News & Magazines, lies at 15.09 U.S. dollars.

The Statista Market Insights cover a broad range of additional markets.

Average revenue per download (RPD) of mobile apps in Europe in 2022, by category (in U.S. dollars)

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Release date

October 2023

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Region

Europe

Survey time period

Jan 1st to Dec 31st 2022

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.

Structure:

We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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