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Online product purchase changes compared to last year Thailand 2022

Published by Statista Research Department, Mar 1, 2023
According to a survey on online shopping behavior in Thailand conducted by Rakuten Insight in June 2022, 59 percent of respondents stated that they bought apparel and fashion accessories online in the last three months. The COVID-19 pandemic has pushed Thai consumers to buy online more often in the past year.

Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022

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In cooperation with
Rakuten Insight
Release date

July 2022

Region

Thailand

Survey time period

June 12 to 30, 2022

Number of respondents

12,770 respondents

Age group

16 years and older

Supplementary notes

Original survey question: What products did you purchase online during the last three months compared to the same period last year? (Choose all that apply)

Multiple answers allowed.

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