Rakuten Insight in June 2022, 59 percent of respondents stated that they bought apparel and fashion accessories online in the last three months. The COVID-19 pandemic has pushed Thai consumers to buy online more often in the past year.
According to a survey on online shopping behavior in Thailand conducted by Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022
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Rakuten Insight. (July 19, 2022). Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight. "Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022." Chart. July 19, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight. (2022). Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight. "Share of Online Product Purchase Changes Compared to The Previous Year among Consumers in Thailand as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/
Rakuten Insight, Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022 Statista, https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/ (last visited April 19, 2024)
Share of online product purchase changes compared to the previous year among consumers in Thailand as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1325612/thailand-online-product-purchase-changes-compared-to-last-year/