According to a worldwide survey of professionals conducted in June 2021, 25 percent of respondents reported watching instructional or informational videos to learn new skills or abilities to apply at work. Videos with a length of over 60 minutes were mostly watched when viewers had a general interest in learning more about the topic, with 44 percent of respondents reporting to prefer long videos when pursuing this objective. By comparison, 33 percent of respondents reported that the instructional videos they were required to watch were less than one minute long.
Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length
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TechSmith. (January 5, 2022). Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith. "Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length." Chart. January 5, 2022. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith. (2022). Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith. "Reasons for Watching An Instructional or Informational Video for Professionals Worldwide in June 2021, by Video Length." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith, Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length Statista, https://www.statista.com/statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/ (last visited April 23, 2024)
Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length [Graph], TechSmith, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/