YouTube remained the leading platform for companies investing in digital video advertising in the United States in the first quarter of 2022. Among the companies investing in ad videos, 60 percent did so only on YouTube, while 26 percent ran ads exclusively on other video platforms. The share of companies that invested in digital video advertising on both YouTube and other platforms amounted to 14 percent.
Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform
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Statistics on Video advertising and marketing in the United States
Overview
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- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Ad spending per internet user of video advertising in the U.S. 2018-2027
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
Usage & budgets
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- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Digital media challenges in the U.S. 2021
Market leaders
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- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Digital video ad views in the U.S. 2022, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Audience
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- Premium Statistic Digital video viewers in the United States 2018-2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Youtube users in the United States 2017-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Most used devices for digital videos in the U.S. 2022
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Installs of selected video streaming apps in the U.S. 2021
Consumer perspective
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- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video streaming viewers paying attention to ads on streamed show U.S. 2021
- Premium Statistic Number of ads accepted by streaming video viewers during a show in the U.S. 2021
- Premium Statistic Ad breaks length accepted by TV viewers during a show in the U.S. 2021
- Premium Statistic Streaming video viewer satisfaction with ad delivery options in the U.S. 2021
Further related statistics
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- Online video ad expenditure Japan 2021-2026
- Online video ad expenditure Japan 2021-2026, by type
- Online video ad expenditure on YouTube South Korea 2021-2022
- Online video ad expenditure Japan 2021-2026, by device
- YouTube ad spending in the U.S. and Canada in 2022, by content type
- Online advertising spending in Czechia in 2022, by sector
- Digital advertising spending worldwide 2021-2026
- Digital advertising spending in Turkey 2022, by type and device
- Digital advertising spending in the UK H1 2022, by format
- Digital video advertising spending in the UK 2008-2022
- Advertising spending growth in Turkey 2022, by medium
- Digital advertising spending in the U.S. 2021-2027
- Advertising spending change in Finland 2022, by medium
- Digital video advertising spending in the U.S. 2019-2023
- Search advertising spending in the U.S. 2019-2026
- Online advertising spending in Hungary 2021, by sector
- Online video advertising revenue growth in China 2014-2023
- Mobile advertising spending in Turkey Q1 2022, by format
- Distribution of global advertising spending 2024, by medium
- Advertising spending in Italy 2019-2022, by medium
- YouTube: share of Google revenues 2017-2022
Further Content: You might find this interesting as well
eMarketer. (August 8, 2022). Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1325752/share-of-companies-investing-digital-video-advertising-by-platform-us/?locale=en
eMarketer. "Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform ." Chart. August 8, 2022. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1325752/share-of-companies-investing-digital-video-advertising-by-platform-us/?locale=en
eMarketer. (2022). Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform . Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1325752/share-of-companies-investing-digital-video-advertising-by-platform-us/?locale=en
eMarketer. "Share of Companies Investing in Digital Video Advertising in The United States in 1st Quarter 2022, by Ad Platform ." Statista, Statista Inc., 8 Aug 2022, https://www.statista.com/statistics/1325752/share-of-companies-investing-digital-video-advertising-by-platform-us/?locale=en
eMarketer, Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform Statista, https://www.statista.com/statistics/1325752/share-of-companies-investing-digital-video-advertising-by-platform-us/?locale=en (last visited May 29, 2023)
Share of companies investing in digital video advertising in the United States in 1st quarter 2022, by ad platform [Graph], eMarketer, August 8, 2022. [Online]. Available: https://www.statista.com/statistics/1325752/share-of-companies-investing-digital-video-advertising-by-platform-us/?locale=en