Released in June 2022, Diablo Immortal is a free-to-play, MMO role-playing mobile game developed by Blizzard Entertainment and NetEase. The latest installment in the Diablo franchise is available on PC and mobile, and generated almost 100 million U.S. dollars through IAP revenues since its release, making it a financial success for Blizzard. First-month in-app player spending amounted to 42.2 million U.S. dollars. In July 2024, the app generated 5.76 million U.S. dollars in IAP revenues. Diablo Immortal's announcement at BlizzCon in 2018 drew a largely negative response, as the established audience base of the Diablo games is largely PC-based and was not too keen on a mobile title. After its launch, the game received mixed reviews with praise for graphics and combat but also harsh criticism regarding its monetization practices via microtransactions. Currently, the Diablo Immortal app has been downloaded over 24 million times.
App revenue generated by Diablo Immortal worldwide from June 2022 to July 2024
(in million U.S. dollars)
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AppMagic. (August 13, 2024). App revenue generated by Diablo Immortal worldwide from June 2022 to July 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1325853/diablo-immortal-player-spending-app/
AppMagic. "App revenue generated by Diablo Immortal worldwide from June 2022 to July 2024 (in million U.S. dollars) ." Chart. August 13, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1325853/diablo-immortal-player-spending-app/
AppMagic. (2024). App revenue generated by Diablo Immortal worldwide from June 2022 to July 2024 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1325853/diablo-immortal-player-spending-app/
AppMagic. "App Revenue Generated by Diablo Immortal Worldwide from June 2022 to July 2024 (in Million U.S. Dollars) ." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1325853/diablo-immortal-player-spending-app/
AppMagic, App revenue generated by Diablo Immortal worldwide from June 2022 to July 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1325853/diablo-immortal-player-spending-app/ (last visited October 15, 2024)
App revenue generated by Diablo Immortal worldwide from June 2022 to July 2024 (in million U.S. dollars) [Graph], AppMagic, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1325853/diablo-immortal-player-spending-app/
