Diablo Immortal IAP revenue worldwide 2022
Released in June 2022, Diablo Immortal is a free-to-play, MMO role-playing mobile game developed by Blizzard Entertainment and NetEase. The latest installment in the Diablo franchise is available on PC and mobile, and generated almost 100 million U.S. dollars through IAP revenues since its release, making it a financial success for Blizzard. First-month in-app player spending amounted to 42.5 million U.S. dollars. Diablo Immortal's announcement at BlizzCon in 2018 drew a largely negative response, as the established audience base of the Diablo games is largely PC-based and was not too keen on a mobile title. After its launch, the game received mixed reviews with praise for graphics and combat but also harsh criticism regarding its monetization practices via microtransactions. As of December 2022, the Diablo Immortal app has been downloaded over 17 million times.
