Among selected consumer electronics retailers worldwide, apple.com recorded the highest bounce rate in April 2024, at approximately 55.3 percent. Rival samsung.com had a slightly lower bounce rate of nearly 54 percent. Among selected consumer electronics e-tailers, huawei.com had the lowest bounce rate at 30.91 percent.
Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").
A sector with growth potential
With one of the lowest online shopping cart abandonment rates globally in 2022, consumer electronics is a burgeoning e-commerce segment that places itself at the crossroads between technological progress and digital transformation. Boosted by the pandemic-induced surge in online shopping, the global market size of consumer electronics e-commerce was estimated at more than 340 billion U.S. dollars in 2021 and forecast to nearly double less than five years later.
Amazon and Apple lead the charts in electronics e-commerce
With more than 59 billion U.S. dollars in e-commerce net sales in the consumer electronics segment in 2022, apple.com was the uncontested industry leader. The global powerhouse surpassed e-commerce giants amazon.com and jd.com with more than ten billion U.S. dollars difference in online sales in the consumer electronics category.
Bounce rate of leading consumer electronics e-commerce websites worldwide in April 2024
The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on the site.
The date of release is that of last access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SimilarWeb. (May 22, 2024). Bounce rate of leading consumer electronics e-commerce websites worldwide in April 2024 [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1325859/consumer-electronics-websites-bounce-rate-worldwide/
SimilarWeb. "Bounce rate of leading consumer electronics e-commerce websites worldwide in April 2024." Chart. May 22, 2024. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1325859/consumer-electronics-websites-bounce-rate-worldwide/
SimilarWeb. (2024). Bounce rate of leading consumer electronics e-commerce websites worldwide in April 2024. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1325859/consumer-electronics-websites-bounce-rate-worldwide/
SimilarWeb. "Bounce Rate of Leading Consumer Electronics E-commerce Websites Worldwide in April 2024." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1325859/consumer-electronics-websites-bounce-rate-worldwide/
SimilarWeb, Bounce rate of leading consumer electronics e-commerce websites worldwide in April 2024 Statista, https://www.statista.com/statistics/1325859/consumer-electronics-websites-bounce-rate-worldwide/ (last visited December 11, 2024)
Bounce rate of leading consumer electronics e-commerce websites worldwide in April 2024 [Graph], SimilarWeb, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1325859/consumer-electronics-websites-bounce-rate-worldwide/