South Africa: daily social media usage 2017-2021

South Africans spent, on average, three hours and 37 minutes on social media as of the third quarter of 2021. Since 2017, time spent in South Africa on social media has been increasing yearly, starting at two hours 47 minutes in 2017.

Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes)

Characteristic	Daily time in hours.minutes
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Release date

April 2022

More information

Region

South Africa

Survey time period

Q1 2017 to Q3 2021

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Original question: On an average day, how long do you spend on social media?

The source adds that figures are based on online population and not the total population. This entails that in certain markets including Africa, internet penetration rates are low, indicating that online individuals in these regions are younger, urbanized , affluent, and more educated than the total population.

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