Share of internet users who engaged in e-commerce activities in Israel 2021, by type

Purchasing products or services online is widely common in Israel. According to a survey conducted in the country, nearly 50 percent of the respondents using the internet purchased a product or service online weekly, as of the third quarter of 2021. In addition, around 38 percent of the surveyed population reported that they used an online price comparison service, while some 21 percent ordered groceries through an online store. Estimates showed that the e-commerce market revenue in Israel will reach over 12 million U.S. dollars in 2025.

Motivations of purchase

  Free order delivery is an important driver for online purchases in Israel. A survey considered that the majority of people in the country found it most encouraging to obtain free delivery services when buying online. Other incentives for online purchases were the availability of coupons and discounts as well as next-day deliveries. Generally, online shopping is common among people of all ages in Israel, especially among individuals aged 35-44. According to a survey conducted in the country, as of the 3rd quarter of 2020, the share of internet users who had purchased an online product in the month prior to the survey was between 35 and 44 years.

Online food delivery sector is thriving

  Israel’s online food delivery industry has been expanding in recent years. Successful online food platforms in the country include Wolt and Ten bis. According to 2021 estimates, the number of people that ordered food online in Israel amounted to 1.96 million, an increase compared to the previous year. Overall, this industry is highly profitable to the nation. In 2021, the total annual value of online food orders summed at 186.8 million U.S. dollars.