Direct mail ad response in the U.S. 2021, by generation
In 2021, a survey among different generations in the United States outlined and compared the actions taken in the past three months when receiving direct mail. Millennials were the respondents who went to a company's website after receiving direct mail the most - 47 percent. Moreover, they were also the ones to most often share the information from direct mail with someone - 36 percent. The results show that direct mail continues to be a relevant advertising format among all generations.
