Direct mail ad response U.S.

In 2021, a survey among different generations in the United States outlined and compared the actions taken in the past three months when receiving direct mail. Millennials were the respondents who went to a company's website after receiving direct mail the most - 47 percent. Moreover, they were also the ones to most often share the information from direct mail with someone - 36 percent. The results show that direct mail continues to be a relevant advertising format among all generations.

Actions taken after receiving relevant direct mail in the United States as of 2021, by generation

Characteristic	Baby boomers	Gen X	Millennials	Gen Z
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

September 2021

More information

Region

United States

Survey time period

mid-2020 to early 2021

Number of respondents

4,120 respondents

Age group

18-64 years

Special properties

in the past three months

Method of interview

Online survey

Supplementary notes

Baby boomers: 56-75 years old in 2021
Gen X: 41-56 years old n 2021
Millennials: 24-40 years old in 2021
Gen Z: born after 1997
The source does not provide exact publication date, only a relative framework of survey duration.

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