In 2021, a survey among different generations in the United States outlined and compared the actions taken in the past three months when receiving direct mail. Millennials were the respondents who went to a company's website after receiving direct mail the most - 47 percent. Moreover, they were also the ones to most often share the information from direct mail with someone - 36 percent. The results show that direct mail continues to be a relevant advertising format among all generations.
Actions taken after receiving relevant direct mail in the United States as of 2021, by generation
Baby boomers: 56-75 years old in 2021
Gen X: 41-56 years old n 2021
Millennials: 24-40 years old in 2021
Gen Z: born after 1997
The source does not provide exact publication date, only a relative framework of survey duration.
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USPS. (September 1, 2021). Actions taken after receiving relevant direct mail in the United States as of 2021, by generation [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1326533/direct-mail-ad-response-usa/?__sso_cookie_checker=failed
USPS. "Actions taken after receiving relevant direct mail in the United States as of 2021, by generation." Chart. September 1, 2021. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1326533/direct-mail-ad-response-usa/?__sso_cookie_checker=failed
USPS. (2021). Actions taken after receiving relevant direct mail in the United States as of 2021, by generation. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1326533/direct-mail-ad-response-usa/?__sso_cookie_checker=failed
USPS. "Actions Taken after Receiving Relevant Direct Mail in The United States as of 2021, by Generation." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/1326533/direct-mail-ad-response-usa/?__sso_cookie_checker=failed
USPS, Actions taken after receiving relevant direct mail in the United States as of 2021, by generation Statista, https://www.statista.com/statistics/1326533/direct-mail-ad-response-usa/?__sso_cookie_checker=failed (last visited March 16, 2025)
Actions taken after receiving relevant direct mail in the United States as of 2021, by generation [Graph], USPS, September 1, 2021. [Online]. Available: https://www.statista.com/statistics/1326533/direct-mail-ad-response-usa/?__sso_cookie_checker=failed
