Effectiveness of digital fashion marketing in China 2021, by brand position

Distribution of digital marketing audience engagement in fashion industry in China in 2021, by brand position

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Release date

September 2021

Region

China

Survey time period

January to July 2021

Supplementary notes

Audience engagement refers to the number of likes, comments, and shares that a post generates.

The price ranges of each market segment was calculated by the median prices of all non-discount products sold on the official channels and were divided as follows:
Low-end: below 250 yuan.
Mid-range: 50 to 500 yuan.
Affordable luxury: 500 to 2,000 yuan.
Luxury: above 2,000 yuan.

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