Top audience-related benefits of CTV and OTT advertising in the U.S. 2022

Published by
Michele Majidi,
Jan 6, 2023
According to a survey conducted among marketers in the United States in March 2022, 40 percent of respondents said precision audience targeting was the main audience-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by 39 percent of respondents citing an extended reach for linear TV campaigns, while capturing declining TV audiences completed the top three leading benefits, with 38 percent.

Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022

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Release date

August 2022

Region

United States

Survey time period

March 7 to 14, 2022

Number of respondents

151 respondents

Special properties

among ad agency or brand marketers involved in decision-making for CTV/OTT advertising

Method of interview

Online survey

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Statistics on " Connected TV advertising in the United States "

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Market overview

4

Advertising spending

6

Market leaders

3

Marketer usage

8

Consumer insights

6

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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