Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. Google and Magnite were the largest broadcasters of Swedish consumer data in 2021, accounting for 24 percent and 21 percent of all transfers, respectively.
Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster
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Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/?__sso_cookie_checker=failed
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/?__sso_cookie_checker=failed
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/?__sso_cookie_checker=failed
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) Swedish Consumer Data Transfers Worldwide in 2021, by Broadcaster." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/?__sso_cookie_checker=failed
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster Statista, https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/?__sso_cookie_checker=failed (last visited February 16, 2025)
Distribution of real-time bidding (RTB) Swedish consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1327270/rtb-transfers-swedish-consumer-data-company/?__sso_cookie_checker=failed