Most popular luxury product hashtags on Douyin in China Q3 2021

Published by
Lai Lin Thomala,
Aug 18, 2022
The luxury jewelry retailer Tiffany & Co. carried out a successful marketing campaign on the Chinese short video app Douyin in the fall of 2021. Its hashtag #putonyourhardware (in Chinese) gained over 600 million views in total on the TikTok-like app.

Accumulated number of views of Douyin hashtags related to luxury items in China in 3rd quarter 2021 (in millions)

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Release date

October 2021

Region

China

Survey time period

Q3 2021

Special properties

all figures are the minimum values presented in the original report

Supplementary notes

The original Chinese hashtags, apart from #cartiertank, are translated to English by Statista. The company names in some hashtags were in English.

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