Recommendation marketing of luxury brands on Xiaohongshu in China H1 2022

Number of "zhongcao" notes mentioning selected luxury brands and user interactions on Xiaohongshu in China in 1st half of 2022

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Release date

July 2022



Survey time period

January 1 to June 18, 2022

Supplementary notes

Only "zhongcao" notes mentioning the brand name were selected.

Interaction figures refer to the number of likes, shares, comments, and other responses generated by the Xiaohongshu notes.

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Statistics on " Luxury marketing in China "

Statistics on Luxury marketing in China

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