Advertising efficiency of luxury brands on Xiaohongshu in China H1 2022

Published by
Lai Lin Thomala,
Aug 19, 2022
When it comes to advertising on Xiaohongshu, Giorgio Armani was the most effective luxury advertiser. In the first half of 2022, the brand posted 579 notes on Xiaohongshu, generating an average of 3,351 user interactions per note. Lancôme was the most active luxury brand on the Chinese lifestyle platform.

Average number of interactions per note of selected luxury brands on Xiaohongshu in China in 1st half of 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2022

Region

China

Survey time period

January 1 to June 18, 2022

Supplementary notes

The average number of interactions per note was calculated by Statista based on the total number of interactions generated by all brand notes divided by number of notes published by the brand.

Interaction figures refer to the number of likes, shares, comments, and other responses generated by the Xiaohongshu note.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

2

Other regions

10

Related statistics

10

Further related statistics

7

Further Content: You might find this interesting as well

Statistics

Topics

Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu