Instagram influencers in France 2023, by number of followers
In 2023, nano Instagram influencers with 1,000 to 10,000 followers accounted for 78 percent of influencer accounts in France which made them the most popular group. Micro-influencers who have between 10,000 to 50,000 followers represented 16.6 percent of the total, while mega-influencers and celebrities with more than one million subscribers accounted for 0.2 percent.