In 2021, the cosmetics and beauty e-commerce industry in the United States generated roughly 15.6 billion U.S. dollars in sales. This figure is expected to almost double, nearing 31 billion U.S. dollars by 2026.
Cosmetics and beauty retail e-commerce sales in the United States from 2020 to 2026 (in billion U.S. dollars)
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Statistics on Beauty and personal care e-commerce in the United States
Overview
7
- Premium Statistic U.S. personal care e-retail revenue 2017-2025
- Premium Statistic U.S. health and personal care e-retail growth 2018-2025
- Premium Statistic Beauty, health, personal & household Care e-retail share in the U.S. 2017-2025
- Premium Statistic U.S. cosmetics and beauty retail e-commerce sales 2021-2026
- Premium Statistic Consumer Price Index of personal care products in the U.S. 2000-2022
- Premium Statistic Online and mail-order sales of drugs, health and beauty aids in the U.S. 2003-2021
- Basic Statistic E-commerce sales of U.S. electronic shopping and mail-order houses 2021
Category benchmarks
5
- Premium Statistic E-commerce revenue in the United States 2022, by segment
- Premium Statistic U.S. retail e-commerce sales CAGR 2017-2027, by product category
- Premium Statistic U.S. e-commerce annual sales growth 2022, by product category
- Premium Statistic Online share of total U.S. retail sales in 2021, by product category
- Basic Statistic Most purchased product categories on social media in the U.S. 2021
Leading brands
5
- Premium Statistic E-commerce websites where buyers start online beauty shopping in the U.S. 2022
- Premium Statistic Most visited U.S. beauty retailer websites based on monthly visits 2022
- Premium Statistic Most downloaded beauty apps in the U.S. 2021
- Premium Statistic United States: Top 10 Personal Care online stores
- Basic Statistic United States: Top 5 Beauty online stores
Brand engagement
4
Social media content
4
Shopping behavior
7
- Premium Statistic Never-tried products as share of online beauty purchases in the U.S. 2022
- Premium Statistic Online beauty shoppers who read ratings and reviews in the U.S. 2022
- Premium Statistic Online beauty shoppers who read ratings and reviews in the U.S. 2022, by generation
- Premium Statistic Average monthly spend on online beauty products in the U.S. 2022
- Premium Statistic Pandemic impact on online beauty shopping in the U.S. 2022, by income
- Premium Statistic Pandemic impact on online beauty shopping in the U.S. 2021-2022
- Premium Statistic Consumers in North America buying health and beauty items all or mostly online 2022
Mobile users
4
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by income
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by device
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by gender
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by age
Further related statistics
21
- Tesco: e-commerce sales value 2022-2027
- Carrefour: e-commerce sales value 2022-2027
- Distribution of e-commerce sales in the largest online shops in Germany 2021
- E-commerce sales by enterprises in the CEE region 2021
- United States: quarterly ecommerce sales growth of Walmart FY2018-FY2023
- Total retail and e-commerce sales in the United States 2021, by business
- Apparel e-commerce sales in Mexico 2016-2025
- E.Leclerc: e-commerce sales value 2021-2026
- Edeka: e-commerce sales value 2021-2026
- Distribution of e-commerce sales in Finland 2021, by type of product
- Growth in e-commerce sales of Canada Goose 2020-2021
- Magazine Luiza: e-commerce sales 2016-2021, by type
- E-commerce sales of Lululemon in Canada 2017-2021
- Magazine Luiza: e-commerce sales growth 2020-2021, by seller type
- E-commerce sales of LXRandCo in Canada 2019-2021
- E-commerce sales of Aritzia in Canada 2019-2021
- Fashion e-commerce sales in Canada 2021, by segment
- Leading health, beauty, and personal care e-retailers worldwide 2022-2027, by sales
- Global retail e-commerce sales 2014-2026
- U.S. health and personal care e-retail growth 2018-2025
- Total mail-order and e-commerce sales in the U.S. 2003-2021
Further Content: You might find this interesting as well
eMarketer. (May 25, 2022). Cosmetics and beauty retail e-commerce sales in the United States from 2020 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1327890/online-cosmetics-beauty-retail-sales-united-states/
eMarketer. "Cosmetics and beauty retail e-commerce sales in the United States from 2020 to 2026 (in billion U.S. dollars)." Chart. May 25, 2022. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1327890/online-cosmetics-beauty-retail-sales-united-states/
eMarketer. (2022). Cosmetics and beauty retail e-commerce sales in the United States from 2020 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1327890/online-cosmetics-beauty-retail-sales-united-states/
eMarketer. "Cosmetics and Beauty Retail E-commerce Sales in The United States from 2020 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1327890/online-cosmetics-beauty-retail-sales-united-states/
eMarketer, Cosmetics and beauty retail e-commerce sales in the United States from 2020 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1327890/online-cosmetics-beauty-retail-sales-united-states/ (last visited March 25, 2023)
Cosmetics and beauty retail e-commerce sales in the United States from 2020 to 2026 (in billion U.S. dollars) [Graph], eMarketer, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1327890/online-cosmetics-beauty-retail-sales-united-states/