A survey conducted during the third quarter of 2023 showed that 51 percent of internet users in Japan used social media platforms to conduct research on brands. Social networks were the most common type of social media used for this purpose, followed by question and answer websites.
Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023
*"Any kind of social media platform" represents the share of respondents choosing at least one of the other displayed categories or blogs on products or brands, which constitute a separate category that was not individually displayed by the source.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal, und We Are Social, und Meltwater. "Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal, We Are Social, Meltwater. (2024). Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal, and We Are Social, and Meltwater. "Most Common Types of Social Media Used for Brand Research among Internet Users in Japan as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
DataReportal & We Are Social & Meltwater, Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/ (last visited October 14, 2024)
Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1327899/japan-most-common-types-of-social-media-for-brand-research/
