Most common types of social media used for brand research Japan Q3 2023

Published by Statista Research Department, Mar 1, 2024
A survey conducted during the third quarter of 2023 showed that 51 percent of internet users in Japan used social media platforms to conduct research on brands. Social networks were the most common type of social media used for this purpose, followed by question and answer websites.

Most common types of social media used for brand research among internet users in Japan as of 3rd quarter 2023

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Release date

February 2024

Region

Japan

Survey time period

Q3 2023

Age group

16-64 years

Special properties

among internet users

Supplementary notes

*"Any kind of social media platform" represents the share of respondents choosing at least one of the other displayed categories or blogs on products or brands, which constitute a separate category that was not individually displayed by the source.

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