According to a survey conducted during the third quarter of 2021, almost 29 percent of internet users in Japan followed the social media accounts of friends, family, and people they knew. At the same time, close to 21 percent followed actors, comedians, and performers.
Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2021
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Statistics on Social media usage in Japan
Overview
6
- Premium Statistic Number of social media users Japan 2018-2027
- Premium Statistic Social media penetration Japan 2018-2027
- Premium Statistic Social networking services penetration rate Japan 2021, by age group
- Premium Statistic Most popular social media in Japan FY 2021, based on penetration rate
- Premium Statistic Social media platforms with highest user activity in Japan Q3 2021
- Premium Statistic Most common reasons for using networking services (SNS) in Japan 2021
Penetration rates of major services
6
- Premium Statistic LINE's penetration rate in Japan FY 2014-2021
- Premium Statistic YouTube's penetration rate in Japan FY 2014-2021
- Premium Statistic Instagram's penetration rate in Japan FY 2015-2021
- Premium Statistic Twitter's penetration rate in Japan FY 2014-2021
- Premium Statistic Facebook's penetration rate in Japan FY 2014-2021
- Premium Statistic TikTok's penetration rate in Japan FY 2018-2021
Penetration rates of major services by gender
6
- Premium Statistic LINE's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by gender
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by gender
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by gender
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by gender
Penetration rates of major services by age group
6
- Premium Statistic LINE's penetration rate in Japan FY 2021, by age group
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Instagram's penetration rate in Japan FY 2021, by age group
- Premium Statistic Twitter's penetration rate in Japan FY 2021, by age group
- Premium Statistic Facebook's penetration rate in Japan FY 2021, by age group
- Premium Statistic TikTok's penetration rate in Japan FY 2021, by age group
Average daily usage times
6
- Premium Statistic Average social media usage time per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among men per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among women per weekday Japan FY 2012-2021
- Premium Statistic Average social media usage time among men per weekend day Japan FY 2013-2021
- Premium Statistic Average social media usage time among women per weekend day Japan FY 2013-2021
User behavior
6
- Premium Statistic Share of people using social media as a source of information Japan FY 2021, by type
- Premium Statistic Leading social media search methods Japan 2021
- Premium Statistic Leading types of followed social media accounts Japan Q3 2021
- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
- Premium Statistic Main reasons for following influencers in Japan 2021
- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
Further related statistics
21
- Social media marketing market size in Japan 2020-2027
- Social media marketing market size in Japan 2023, by segment
- Social media marketing campaign planning and consulting market size Japan 2020-2027
- Social media marketing analytics tools market size Japan 2020-2027
- Benefits of social media marketing worldwide 2022
- Popularity of social media marketing among consumers in the U.S. 2022, by generation
- Magazines' social media follower growth in Finland 2022, by channel
- Future use of social media among marketers worldwide 2022, by platform
- Social media marketing market share in Japan 2023, by segment
- Share of Hungarian online shops using social media 2022, by platform
- Social media account marketing market size in Japan 2020-2027
- Most popular social media platforms for influencer marketing campaigns Indonesia 2022
- Leading social media platforms for influencer marketing campaigns Singapore 2022
- Magazines with most social media followers in Finland 2022
- Social media platforms used by marketers worldwide 2022
- Most important social media platforms for marketers worldwide 2022
- Social media marketing penetration in the U.S. 2013-2022
- Social media marketing goals of U.S. businesses 2021
- Social media's influence on email marketing India 2021
- Social media marketing spend in Serbia 2020, by platform
- Social media ad spend worldwide 2021-2028
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We Are Social, & Hootsuite, & DataReportal. (February 9, 2022). Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2021 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1327909/japan-most-common-types-of-followed-social-media-accounts/
We Are Social, und Hootsuite, und DataReportal. "Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2021." Chart. February 9, 2022. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1327909/japan-most-common-types-of-followed-social-media-accounts/
We Are Social, Hootsuite, DataReportal. (2022). Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2021. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1327909/japan-most-common-types-of-followed-social-media-accounts/
We Are Social, and Hootsuite, and DataReportal. "Most Common Types of Social Media Accounts Followed by Internet Users in Japan as of 3rd Quarter 2021." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1327909/japan-most-common-types-of-followed-social-media-accounts/
We Are Social & Hootsuite & DataReportal, Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2021 Statista, https://www.statista.com/statistics/1327909/japan-most-common-types-of-followed-social-media-accounts/ (last visited January 28, 2023)
Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2021 [Graph], We Are Social, & Hootsuite, & DataReportal, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1327909/japan-most-common-types-of-followed-social-media-accounts/