In April 2020, a survey was conducted among marketers with decision-making authority in the United States from four different industries to find out about their marketing objectives with direct mail. Purchase turned out to be the leading objective for direct marketing used by retail and travel marketers - with 76 percent of respondents and 64 percent, respectively, choosing it as their main goal.
Marketers' objectives for direct mail usage in the United States as of April 2020, by industry
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USPS. (April 1, 2020). Marketers' objectives for direct mail usage in the United States as of April 2020, by industry [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1328083/marketing-objectives-direct-mail-us/?__sso_cookie_checker=failed
USPS. "Marketers' objectives for direct mail usage in the United States as of April 2020, by industry." Chart. April 1, 2020. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1328083/marketing-objectives-direct-mail-us/?__sso_cookie_checker=failed
USPS. (2020). Marketers' objectives for direct mail usage in the United States as of April 2020, by industry. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1328083/marketing-objectives-direct-mail-us/?__sso_cookie_checker=failed
USPS. "Marketers' Objectives for Direct Mail Usage in The United States as of April 2020, by Industry." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1328083/marketing-objectives-direct-mail-us/?__sso_cookie_checker=failed
USPS, Marketers' objectives for direct mail usage in the United States as of April 2020, by industry Statista, https://www.statista.com/statistics/1328083/marketing-objectives-direct-mail-us/?__sso_cookie_checker=failed (last visited January 26, 2025)
Marketers' objectives for direct mail usage in the United States as of April 2020, by industry [Graph], USPS, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1328083/marketing-objectives-direct-mail-us/?__sso_cookie_checker=failed
