Engagement rate among Instagram influencers in Argentina 2021, by profile size
A study of engagement rates on Instagram influencer accounts in Argentina revealed that influencers with a profile size between 1,000 and 5,000 followers enjoyed the highest rate of interaction relative to audience in 2021, at 4.89 percent. Micro-influencers (5-20 thousand followers) followed with an engagement rate of 2.12 percent. Those considered mega-influencers, with over one million followers, had an engagement rate of 1.69 percent.