Engagement rate among Instagram influencers in Colombia 2021, by profile size
Instagram influencers with a profile size of between 1,000 and 5,000 followers enjoyed the highest engagement rate in Colombia in 2021, at 3.5 percent. Micro-influencers (5-20 thousand followers) came in second, with an engagement rate of 1.19 percent. Those considered mega-influencers, with over one million followers, had an engagement rate of 0.9 percent.