Costa Rica had the highest average engagement rate of Instagram influencers among countries in Latin America in 2021, at 2.6 percent. Uruguay followed with an engagement rate of 2.56 percent, while Mexico rounded out the top three with 2.52 percent.
Average engagement rate of Instagram influencers in Latin America in 2021, by country
The source defines an influencer as an account with more than 1,000 followers. Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.
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HypeAuditor. (July 9, 2022). Average engagement rate of Instagram influencers in Latin America in 2021, by country [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1328115/engagement-rate-instagram-influencers-latin-america-by-country/?__sso_cookie_checker=failed
HypeAuditor. "Average engagement rate of Instagram influencers in Latin America in 2021, by country." Chart. July 9, 2022. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1328115/engagement-rate-instagram-influencers-latin-america-by-country/?__sso_cookie_checker=failed
HypeAuditor. (2022). Average engagement rate of Instagram influencers in Latin America in 2021, by country. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1328115/engagement-rate-instagram-influencers-latin-america-by-country/?__sso_cookie_checker=failed
HypeAuditor. "Average Engagement Rate of Instagram Influencers in Latin America in 2021, by Country." Statista, Statista Inc., 9 Jul 2022, https://www.statista.com/statistics/1328115/engagement-rate-instagram-influencers-latin-america-by-country/?__sso_cookie_checker=failed
HypeAuditor, Average engagement rate of Instagram influencers in Latin America in 2021, by country Statista, https://www.statista.com/statistics/1328115/engagement-rate-instagram-influencers-latin-america-by-country/?__sso_cookie_checker=failed (last visited February 11, 2025)
Average engagement rate of Instagram influencers in Latin America in 2021, by country [Graph], HypeAuditor, July 9, 2022. [Online]. Available: https://www.statista.com/statistics/1328115/engagement-rate-instagram-influencers-latin-america-by-country/?__sso_cookie_checker=failed