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Investments and budget trends related to customer loyalty in North America 2021

Published by
J. G. Navarro,
Jan 6, 2023
A survey conducted in North America gauging the use of loyalty rewards programs among organizations, revealed that almost a third of marketing budgets was allocated to CRM and loyalty program management in late 2021. It was also found that 80 percent of surveyed businesses were planning to increase their investments in customer loyalty programs in the coming years.

Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021

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Source

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Release date

April 2022

Region

Worldwide

Survey time period

September 9 to October 9, 2021

Number of respondents

70*

Supplementary notes

Full survey sample was 325; 70 respondents were located in North America.

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Statistics on " Loyalty programs and marketing in the United States "

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Statistics on Loyalty programs and marketing in the United States

Overview

5

Brand trust

5

Marketer perspective

4

Consumer perspective

7

Benchmarks

8

Further related statistics

21

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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