Digital buyers' reasons to buy groceries via apps in the Netherlands 2021

Published by
Koen van Gelder,
Jul 11, 2023
In 2021, the majority of online shoppers in the Netherlands stated that they do not use grocery shopping applications. However, of those who use grocery apps, the leading reason was to search for offers (38 percent), to save points (33 percent), and to make shopping lists (15 percent).

Reasons why online shoppers use grocery apps in the Netherlands in 2021

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Release date

July 2021

Region

Netherlands

Survey time period

June 1 to 10, 2021

Number of respondents

2,326 respondents

Age group

18 years and older

Method of interview

Questionnaire

Supplementary notes

This question was phrased by the source as follows: "Do you ever use supermarket apps? Can you also specify what you use the apps for?"
Multiple answers were possible.

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Statistics on " Online grocery shopping in the Netherlands "

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Market overview

7

Online supermarkets

7

Consumers

5

Apps

6

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Topics

Online grocery shopping in the NetherlandsSupermarkets in the NetherlandsE-commerce in the NetherlandsE-commerce in BelgiumOnline fashion in the Netherlands
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