In 2024, the advertising investment made by media agencies in Portugal was highest in the case of Arena with over 1.6 billion euros. Dentsu followed it with almost 1.6 billion euros' worth of investments managed. At the same time, Initiative ranked fifth in managing advertising investments amounting to 1.15 billion euros.
Leading media agencies in Portugal in 2024, by billings
(in thousand euros)
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Sapo. (December 20, 2024). Leading media agencies in Portugal in 2024, by billings (in thousand euros) [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1328718/portugal-ad-spendings-managed-by-leading-media-agencies/?__sso_cookie_checker=failed
Sapo. "Leading media agencies in Portugal in 2024, by billings (in thousand euros)." Chart. December 20, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1328718/portugal-ad-spendings-managed-by-leading-media-agencies/?__sso_cookie_checker=failed
Sapo. (2024). Leading media agencies in Portugal in 2024, by billings (in thousand euros). Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1328718/portugal-ad-spendings-managed-by-leading-media-agencies/?__sso_cookie_checker=failed
Sapo. "Leading Media Agencies in Portugal in 2024, by Billings (in Thousand Euros)." Statista, Statista Inc., 20 Dec 2024, https://www.statista.com/statistics/1328718/portugal-ad-spendings-managed-by-leading-media-agencies/?__sso_cookie_checker=failed
Sapo, Leading media agencies in Portugal in 2024, by billings (in thousand euros) Statista, https://www.statista.com/statistics/1328718/portugal-ad-spendings-managed-by-leading-media-agencies/?__sso_cookie_checker=failed (last visited February 09, 2025)
Leading media agencies in Portugal in 2024, by billings (in thousand euros) [Graph], Sapo, December 20, 2024. [Online]. Available: https://www.statista.com/statistics/1328718/portugal-ad-spendings-managed-by-leading-media-agencies/?__sso_cookie_checker=failed