CPG ad spend in the U.S. 2021, by medium

Published by Julia Faria, Jan 6, 2023
Between January and October of 2021, the consumer packaged goods sector in the United States spent 5.2 billion U.S. dollars on advertising in the country. Television accounted for the largest share of the total media spend, at 2.9 billion dollars, while print amounted to 890 million dollars at that time.

Consumer packaged goods (CPG) advertising spending in the United States between January and October 2021, by medium (in billion U.S. dollars)

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Release date

December 2021

Region

United States

Survey time period

January to October 2021

Special properties

based on an evaluation of 12,000 advertisers

Supplementary notes

Figures may not add up to the total due to rounding.

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Overview

6

CPG

6

Digital

5

Leaders and benchmarks

8

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Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising
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