Between January and November 2022, the consumer packaged goods sector in the United States spent 8.5 billion U.S. dollars on advertising in the country. Television accounted for the largest share of the total media spend, at 4.1 billion dollars, while digital amounted to 3.7 billion dollars at that time.
Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium
(in billion U.S. dollars)
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MediaRadar. (January 5, 2023). Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/?__sso_cookie_checker=failed
MediaRadar. "Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars)." Chart. January 5, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/?__sso_cookie_checker=failed
MediaRadar. (2023). Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/?__sso_cookie_checker=failed
MediaRadar. "Consumer Packaged Goods (Cpg) Advertising Spending in The United States between January and November 2022, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/?__sso_cookie_checker=failed
MediaRadar, Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/?__sso_cookie_checker=failed (last visited February 18, 2025)
Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars) [Graph], MediaRadar, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1328813/cpg-ad-spend-us-medium/?__sso_cookie_checker=failed