CPG planned increase in spend on marketing channels U.S. 2021

Published by
Julia Faria,
Jul 11, 2023
According to the results of a survey conducted in the United States among consumer packaged goods marketers in the fourth quarter of 2021, 71 percent of respondents indicated that they would be increasing investments into connected TV advertising. At the same time 59 percent said they wanted to invest more into social media promotion.

Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021

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Release date

April 2022

Region

United States

Survey time period

Q4 2021

Number of respondents

69 respondents

Special properties

among CPG marketers

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Statistics on " CPG industry advertising and marketing in the U.S. "

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