According to a survey conducted in Japan in July 2022, the most anticipated aspect of a cinema visit is the possibility to watch a movie on a big screen, which almost 60 percent of the respondents stated as a reason for a visit. The second most popular answer was related to the cinema level audio quality. Answers about the movie content or manner of release were given by less than 20 percent, while answers about things that are sold or handed out at cinemas were given by less than 10 percent of all respondents.
Most anticipated aspects when going to a cinema in Japan as of July 2022
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Cross Marketing. (July 13, 2022). Most anticipated aspects when going to a cinema in Japan as of July 2022 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1329286/japan-most-anticipated-aspects-cinemas/
Cross Marketing. "Most anticipated aspects when going to a cinema in Japan as of July 2022." Chart. July 13, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1329286/japan-most-anticipated-aspects-cinemas/
Cross Marketing. (2022). Most anticipated aspects when going to a cinema in Japan as of July 2022. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1329286/japan-most-anticipated-aspects-cinemas/
Cross Marketing. "Most Anticipated Aspects When Going to a Cinema in Japan as of July 2022." Statista, Statista Inc., 13 Jul 2022, https://www.statista.com/statistics/1329286/japan-most-anticipated-aspects-cinemas/
Cross Marketing, Most anticipated aspects when going to a cinema in Japan as of July 2022 Statista, https://www.statista.com/statistics/1329286/japan-most-anticipated-aspects-cinemas/ (last visited March 28, 2024)
Most anticipated aspects when going to a cinema in Japan as of July 2022 [Graph], Cross Marketing, July 13, 2022. [Online]. Available: https://www.statista.com/statistics/1329286/japan-most-anticipated-aspects-cinemas/