Number of BNPL users in retail in India in 2021 and 2026

Published by Statista Research Department, Dec 18, 2023
In 2021, the buy now pay later (BNPL) customer base for online and offline retail was five and two million, respectively. This is expected to surge to 30 million for online retail and 22 million for offline retail in the year 2026. Buy now pay later is a type of point of sale financing which allows the consumers to make purchases and pay in the future. ZestMoney, Amazon Pay Later, Paytm postpaid are some of the BNPL players in the Indian market.

Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions)

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Release date

January 2022

Region

India

Survey time period

2021

Supplementary notes

One Indian rupee is equal to 0.012 euros and 0.012 dollars (as of July 2022).

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