Share of U.S. shoppers buying home and garden products online 2023, by generation

Published by Statista Research Department, Oct 9, 2024

In the United States, Millennials were the generation with the largest share of consumers purchasing home and garden products online in the second quarter of 2023, with 61 percent. Gen Z followed behind with 29 percent.

Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by generation

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Release date

October 2024

Region

United States

Survey time period

Q2 2023

Number of respondents

19,293 shoppers+*

Supplementary notes

*Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.

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Furniture e-commerce in the United StatesFurniture market in the U.S.Furniture and Living in the United StatesOutdoor furniture market in the United StatesRTA Furniture in the U.S.
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