During a survey published in August 2024, around 55 percent of responding consumers in the United States said that, after receiving direct mail, they visited the sender's website. Approximately 43 percent reported searching for the sending brand online. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.
Leading actions consumers took upon receiving direct mail in the United States as of August 2024
The source does not specify the survey date. The date given is the release date.
Original question: "You mentioned you have taken some kind of action after receiving a piece of direct mail. Which of the following describes which actions you have taken in the past after receiving a piece of direct mail? (Select all that apply.)"
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Lob (@Lobcom). (August 5, 2024). Leading actions consumers took upon receiving direct mail in the United States as of August 2024 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1329722/actions-direct-mail-usa/?utm_campaign=ads-that-stick&utm_medium=referral&utm_source=inboxhacking.beehiiv.com
Lob (@Lobcom). "Leading actions consumers took upon receiving direct mail in the United States as of August 2024." Chart. August 5, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1329722/actions-direct-mail-usa/?utm_campaign=ads-that-stick&utm_medium=referral&utm_source=inboxhacking.beehiiv.com
Lob (@Lobcom). (2024). Leading actions consumers took upon receiving direct mail in the United States as of August 2024. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1329722/actions-direct-mail-usa/?utm_campaign=ads-that-stick&utm_medium=referral&utm_source=inboxhacking.beehiiv.com
Lob (@Lobcom). "Leading Actions Consumers Took upon Receiving Direct Mail in The United States as of August 2024." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1329722/actions-direct-mail-usa/?utm_campaign=ads-that-stick&utm_medium=referral&utm_source=inboxhacking.beehiiv.com
Lob (@Lobcom), Leading actions consumers took upon receiving direct mail in the United States as of August 2024 Statista, https://www.statista.com/statistics/1329722/actions-direct-mail-usa/?utm_campaign=ads-that-stick&utm_medium=referral&utm_source=inboxhacking.beehiiv.com (last visited December 05, 2024)
Leading actions consumers took upon receiving direct mail in the United States as of August 2024 [Graph], Lob (@Lobcom), August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1329722/actions-direct-mail-usa/?utm_campaign=ads-that-stick&utm_medium=referral&utm_source=inboxhacking.beehiiv.com
