Reasons why consumers watch more streaming services in Italy 2021, by generation
A survey from the second quarter of 2021 found that the majority of respondents watched more streaming services because of new or original content, with 47 percent citing this as the reason. Among Gen Z, this was the case for 52 percent, while 45 percent of baby boomers said that new and own productions increased their video streaming consumption. Overall, the second most common reason was spending more time at home during COVID-19, followed by the possibility to watch anytime and anywhere.
