Canada & the U.S.: direct mail's campaign goals 2023

During a survey among marketers in Canada and the United States published in December 2023, approximately 28 percent of direct mail volume in campaigns was used for existing customer retention. New customer acquisition followed with 26 percent.

Distribution of direct mail campaign types according to marketers in Canada and the United States as of December 2023

Characteristic	Share of campaigns
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Release date

December 2023

More information

Region

Canada, United States

Survey time period

as of December 19, 2023

Number of respondents

250 respondents

Special properties

among executive leadеrs, managers, and operational roles

Supplementary notes

The source does not specify the survey type or date.

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