Instagram: engagement rate of posts with 'link in bio' caption 2022, by type of post
According to a study conducted in 2022, the inclusion on Instagram of the phrase 'link in bio' slightly affected engagement rates on posts. Overall, Instagram carousels without the caption generated an average engagement rate of 0.6 percent, compared with 0.58 percent for carousels that used the caption. Image and video content that did not include the phrase 'link in bio' also performed better by 0.02 percent.