According to a survey conducted in 2022, around 62 percent of apparel consumers in China bought apparel twice or three times a month. In comparison, around 18 percent of surveyed apparel buyers made a clothes purchase once a month or less.
Frequency of apparel purchases among consumers in China as of 2022
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NetEase. (June 23, 2022). Frequency of apparel purchases among consumers in China as of 2022 [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1330159/china-frequency-of-buying-apparel/?__sso_cookie_checker=failed
NetEase. "Frequency of apparel purchases among consumers in China as of 2022." Chart. June 23, 2022. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1330159/china-frequency-of-buying-apparel/?__sso_cookie_checker=failed
NetEase. (2022). Frequency of apparel purchases among consumers in China as of 2022. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1330159/china-frequency-of-buying-apparel/?__sso_cookie_checker=failed
NetEase. "Frequency of Apparel Purchases among Consumers in China as of 2022." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1330159/china-frequency-of-buying-apparel/?__sso_cookie_checker=failed
NetEase, Frequency of apparel purchases among consumers in China as of 2022 Statista, https://www.statista.com/statistics/1330159/china-frequency-of-buying-apparel/?__sso_cookie_checker=failed (last visited January 25, 2025)
Frequency of apparel purchases among consumers in China as of 2022 [Graph], NetEase, June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1330159/china-frequency-of-buying-apparel/?__sso_cookie_checker=failed
