Use of social media and metaverse in B2B purchases in the U.S. 2022

Published by Daniela Coppola, Sep 2, 2022
Virtual demonstrations of products and services are gaining popularity in business-to-business (B2B) e-commerce. A survey carried out in the United States showed that seven in ten professionals made business purchases after a presentation on the metaverse or virtual reality, and another 21 percent of them did not have the chance but would be interested to try this out.

Share of business-to-business (B2B) buyers purchasing after accessing social media and metaverse in the U.S. as of July 2022

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Release date

July 2022

Region

United States

Survey time period

as of July 2022

Number of respondents

521 professionals*

Supplementary notes

*professionals from companies across the technology, manufacturing, and finance industries with annual revenues ranging from two million to one billion U.S. dollars.

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B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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